Behavioral Insights & Economics
House of Expertise (BIE)
The Behavioral Insights & Economics House of Expertise (BIE) represents a groundbreaking initiative at King Abdulaziz University - the first behavioral insights center of its kind in Saudi universities. We bridge the critical gap between academic research and real-world impact, transforming how organizations understand and influence human behavior.
The Behavioral Insights & Economics House of Expertise (BIE) represents a groundbreaking initiative at King Abdulaziz University - the first behavioral insights center of its kind in Saudi universities. We bridge the critical gap between academic research and real-world impact, transforming how organizations understand and influence human behavior.
What Sets Us Apart
What Sets Us Apart
Academic Excellence
Academic Excellence
Academic Excellence
Our university affiliation ensures we maintain the highest research standards while delivering solutions that work in the real world. We don't just publish papers - we change outcomes.
Our university affiliation ensures we maintain the highest research standards while delivering solutions that work in the real world. We don't just publish papers - we change outcomes.
Regional Pioneer
Regional Pioneer
Regional Pioneer
As the first behavioral insights house of expertise in Saudi universities, we combine international best practices with deep understanding of regional contexts and cultural nuances.
As the first behavioral insights house of expertise in Saudi universities, we combine international best practices with deep understanding of regional contexts and cultural nuances.
Holistic Approach
Holistic Approach
Holistic Approach
We don't just conduct studies - we build capabilities. From initial research to implementation to long-term organizational change, we support the entire journey toward evidence-based decision making.
We don't just conduct studies - we build capabilities. From initial research to implementation to long-term organizational change, we support the entire journey toward evidence-based decision making.
“We test what drives behavior, measure what works, and build solutions that last”
“We test what drives behavior, measure what works, and build solutions that last”
Dr. Basim Alandijany
Founder & Director, BIE
Assistant Professor of Behavioral & Experimental Economics, KAU
Dr. Basim Alandijany
Founder & Director, BIE
Assistant Professor of Behavioral & Experimental Economics, KAU
BIE®
Get in Touch
Email: balandijany@kau.edu.sa
Phone: +966 54 366 7057
Location: King Abdulaziz University